The ideal way to celebrate London on two wheels this summer
At Threshold Sports we are all about getting more people exercising and making the most of the great British outdoors. In the last 10 years there has been a huge explosion in cycling with more and more people swapping from four wheels to two. But until now there hasn’t been a way of pulling all these people together for a weekend celebrating this movement and showcasing the best that London has to offer. Added to this the increasing awareness that the Olympic legacy, post 2012, was in danger of fizzling out and we felt there was no better time to launch the Revolution.
The most important thing… The Route
London is one of the world’s great cities and more and more people are exploring it on their bike. What many people don’t realise, however, is the quality of the cycling within a short distance of the capital. We set out to devise a route which celebrates both the rural and urban landmarks around the city. We take participants on a tour of historical, natural, industrial, royal, sporting and architectural landmarks all stitched together with beautiful stretches of riding in between. The route is challenging at around 100 miles on Saturday and 85 miles on Sunday, but it is within range of the committed cyclist willing to follow the training plans we will provide. You can find more information about the route here.
The MITIE London Revolution is all about inclusivity
Another key thing for us was that we didn’t want this to be just another sportive. We wanted to take the best elements of the world’s top one-day cycling events such as flawless timing, signage, pit stops, safety and above all an exceptional route, but make this a two day event that united people. This meant two days on the road with an overnight stop for everyone to get to know one another after they removed their sunglasses and helmets. Cycling is as much about community as competition and although we cater for the leg shaving racers, it is more about celebrating together. Along with the route, the overnight party is at the heart of the MITIE London Revolution experience and you can find more about what is involved here.
London is just the beginning. Sportive rides are popping up all over the country, but the majority of people who are new to cycling still find them intimidating. We want the MITIE London Revolution to become an annual focus for cyclists in the capital and to then expand further afield. City cycling is fundamental to a happier, healthier population and by uniting cyclists in key cities we can embed a greater awareness of cycling in all its forms and make the UK an increasingly cycle friendly place.