The MITIE London Revolution is designed and managed by a team of highly experienced cyclists, logistics experts and coaches and we have been from one end of the UK to the other (literally) to learn what it takes to make a great event.
The MITIE London Revolution is the brainchild of our team at Threshold Sports. We are a sports marketing and events agency founded by 3 old friends, James Cracknell, Charlie Beauchamp and Julian Mack in 2008. Our mission is to get people, whatever their level, experiencing ‘breathless sightseeing’. This means getting people to undertake an achievable challenge while taking in some of the finest sights and scenery this country has to offer.
We believe passionately in the positive impact of sport in people’s lives and our mantra of More Is In You is a rallying call to get outdoors and challenge yourself, but with the full support of Threshold behind (and in front) of you.
We’ve assembled the best team we can find to deliver every aspect of your ride experience. From Andy Cook, our ride director, who has 25 years of ride organising experience (and 30,000 road miles of his own) to PoshWash who deliver the best 4 minute shower you’ll ever have.
Our plan is to take care of all the logistics so you can enjoy pedaling and taking in the sights. You can have a look at our website to find out a bit more about what makes us tick as well as some of the work we do for clients such as Sport Relief, BP, Nokia, Standard Life and others.