Threshold Sports

A young, thriving sports marketing agency that brings a unique mix of marketing expertise backed up by bulletproof activation

Threshold Sports are a thriving sports marketing agency that believes in building exceptional events for consumers and brands. We are a unique mix of talents from global marketing experts to logistics specialists who are proven to deliver for our clients.

  • Sports Marketing: Consultants for BP, Nokia, Standard Life, Atos Origin, Freshfields, Science in Sport
  • Complex Logistics: We own the UK’s largest multi-day cycle event – Deloitte Ride Across Britain
  • High Profile Events: We manage multiple Sport Relief events such as David Walliams’ Thames Swim

We were set up by 3 old friends, double Olympic champion James Cracknell, Julian Mack and Charlie Beauchamp, who all have a shared passion for the positive impact of outdoor activities and exercise on people’s lives. Deloitte Ride Across Britain was one of the founding elements of the company and remains a defining part of the year for all of us.

We aim to drive the active life agenda through sport by creating events that offer everyone serious enjoyment in a welcoming environment; from a treasure hunt in Glasgow in mid-winter, through to a Beach Hut challenge in Bournemouth and a sunny day kayaking and cycling around Rutland Water.

We provide consultancy and through the line activation for clients such as Olympic partners like BP, Freshfields and Atos to Nokia and Standard Life. We also deliver bespoke outdoor events for a range of other companies.

If you would like to know more about Deloitte Ride Across Britain or about what Threshold Sports can offer then check out the website: or get in touch:


Tel: 0207 603 1878

Threshold Sports
2nd Floor
Roberts House
103 Hammersmith Road
W14 0QH


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